Indirect support includes developing legislation to include insect farming standards and best practice guidelines. The number of survey respondents (from N = 1,020) citing the factors identified as making them more likely to eat insects regularly. Until recently, the only other source for edible insects in the U.S. was to buy live insects directly from farms (where they raise bugs for feed, not food). C Matilda Collins, Pauline Vaskou, Yiannis Kountouris, Insect Food Products in the Western World: Assessing the Potential of a New ‘Green’ Market, Annals of the Entomological Society of America, Volume 112, Issue 6, November 2019, Pages 518–528, https://doi.org/10.1093/aesa/saz015. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide, This PDF is available to Subscribers Only. Tobler, C., V. H. Visschers, and M. Siegrist. Pupils then completed a one-page questionnaire exploring their opinion of insect food and each child took another similar questionnaire home for their parents to complete (see Supplementary Materials). Since they feed on any items containing grain or cereal products, the Indianmeal moth alone is responsible for most of the insect problems associated with the food industry. 2015) was distributed from 17 June to 12 July 2015. Further work could quantify the effects of the identified variables in influencing purchasing behaviors in the context of diverse insect foods. Growth in the insect market, thus, asks for a different perspective including different consumers and building on market research. Selective farming can be used to minimize chemical hazard, whereas microbial and parasitical hazard can be controlled by cooking processes. Reducing insect visibility when there was no previous experience of the species increased food appreciation (Tan et al. A choice experiment was implemented to assess the relative importance and estimate consumers’ WTP for attributes charactering an insect protein product. People exercising regularly or who had already eaten insect food before were more likely to choose an alternative where insects were visible. Targeting people who exercise regularly could help boost insect sales as the use of dietary supplements, including protein shakes and bars, is prevalent in this market (Morrison et al. ‘It is powder so you wouldn’t taste it as much’. Office of National Statistics, United Kingdom, Insects as food: exploring cultural exposure and individual experience as determinants of acceptance, Promoting sustainable consumption: determinants of green purchases by Swiss consumers, R: A language and environment for statistical computing. In addition, there was some potential endogeneity in the two-step Heckman model. Insects such as crickets are a complete protein and contain a useful amount, comparable with protein from soybeans, though less than in casein (found in foods such as cheese). Label information affects food purchase intentions (Baixauli et al. ‘It looks quite crispy, I think I would like to have a try’. ‘You can identify the insects it contains, off putting!’. This potentially key marketing window may be important for several reasons. In a global context where consumers as well as producers are seeking for sustainability and alternative to fishmeal to protect the ocean resources, ENTOFOOD offers high quality insect-based products for animal nutrition. The econometric analysis used Stata 11 software (StataCorp 2009) and a 0.729 conversion rate between euros and pound sterling. A nonnegligible segment of the population surveyed is willing to pay for mealworm minced meat and young children and pre-teens could represent a substantial market segment, as yet unexplored. The use of insect in animal feed makes sense, as insects are part of the natural diet of many fishes, birds and livestock. 2015). One-off ‘trying’ of an energy bar was contemplated by 55% of respondents, but only 8% could envisage buying them regularly. Respondents were presented with four choice sets, each containing three alternatives composed of the attributes at different levels: two opt-in alternatives and one opt-out ‘not buy’ alternative (see Supp Materials [online only]). 2014), ‘naturalness’ of the product, and ‘trust’ (Siegrist 2008). Educational ‘bug banquets’ may seem like an easy way to introduce people to entomophagy, but their effect on attitudes has not been straightforward (Looy and Wood 2006). Three quarters of respondents predicted that chef or celebrity endorsement would make their friends more likely to eat insects. Indeed, stated green habits in the parents’ questionnaires did not translate into an increased willingness to try insect food. The objectives of this study are to define, segment, and project the size of the Insect Products for Food market based on company, product type, end user and key regions. More than 68% of children and 95% of adults knew that insects can be consumed as food. Corpus ID: 78306462. Edible insects contain high quality protein, vitamins and amino acids for humans. Beef contains more protein containing 23.5 grams in 100 grams of substance, but also has roughly triple the calories and four times the amount of fat as crickets do in 100 grams. We would all like to offer special thanks to the school staff for enabling visits. ‘It looks appetising and is presented professionally’. Stored grain insects are a health hazard in both private homes and businesses like food processing plants, warehouses, bakeries, stores, restaurants, mills, farms and silos. 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